Multiplatform storytelling: Are photojournalists taking advantage?

With the expansion of connected devices (tablets, smartphones, etc.), a leap in multiplatform technologies is occurring, bringing about changes many areas communications professions. In this context, values based on flexible, multiplatform, cooperative work that takes audience into consideration are increasingly important. Professional photography coexists with — and even rivaled by images taken citizens, which often used mass media. For reason need greater than ever for photographers graphic professionals who, one way or another, adapt to new media Using multiple case study method, article examines digital resources who have won World Press Photo Award. It studies ways they exploit medium, extending photographic narrative beyond website, promote themselves their personal brand. The results show photographers’ preference unidirectional communication models superimposed strategies limited engagement viralisation. acquisition expertise photojournalists at an intermediary stage, since cases analyzed reveal these professionals’ web 2.0 activity underexploited.